three area


1) Not enough leads

2) Broken phone numbers in the ad copy  513-673-7726 (not our call tracking #)

3) Threatening letters from home helpers and senior helpers - re: trademark infringement






Senior Helpers - OH
Home Helpers


some calls ppl looking for employment - wrong numbers employment inquiries


closes ~ 40% of calls industry standard


he's been running AdWords for five years -- doesn't want to "start over as a new business"


wants us to reply to lawsuit letters - he has no control over ads - we have to deal with - needs to send to legal department - he will sue if he has damages - let him know asap deadline by sept 2nd cease or response on letters - client wants a formal response